NoE- Wii Sports Resort to Be Biggest Wii Launch of the Year

Robert Lowe, Senior Product Manager of Nintendo has a lot of hope for Wii Sports Resort, the sequel to the free pack-in game for the Wii, Wii Sports.  It’s also quite possibly the largest advertising campagn I have ever seen.  Check it out:

“Wii Sports Resort is the biggest launch on Wii this year. We are hoping to break the records set by Mario Kart Wii and then Wii Fit, and achieve a No.1 in the All Formats and the Wii charts. We have a huge TV campaign running over three months, a print campaign that will include cover-wraps on The Daily Star, Metro and Shortlist, an online takeover on MSN and all the major gaming websites, as well as a cinema campaign alongside Harry Potter. Below the line, we have one of our biggest ever sampling campaigns planned in, based around a beach resort theme, as well as a massive PR push. I’d say it’s probably the biggest campaign I’ve ever been involved with.” - Nintendo’s senior product manager Robert Lowe

For their actual tv commercials, rather than having the traditional average family, they plan on bringing in European sports stars to demonstrate how the game is played.  Hopefully, we’ll get a takeover from them for Wiispace!

~Quinten Vaughan