Tecmo Asks Sony To Cut Price On PS3
July 3, 2009 by Mark Barley Editor in Chief

Kenji Matsubara, Tecmo Koei CEO, has stated that in a recent meeting with Sony representatives he requested a PS3 price cut. In an interview with CVG recently, Matsubara had this to say;
“Whenever I discuss this with Sony reps I always ask them: ‘Please cut the price’, but I don’t have a clear view on Sony’s situation…Yes, from a publisher’s point of view we would welcome a price cut for PS3, and we are waiting, definitely.
“It’s definitely a way of boosting the PS3 market, but it’s Sony’s strategy and I don’t know their cost structure. Sony introduced cutting-edge technology in the PS3, that’s why people in the industry accept that the PS3 cost is so high, but we’d welcome a price cut.”
I’m pretty sure everyone feels the same way as Matsubara.









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