These are a few definitions and verbs of the word 'toy'.
1. an object, often a small representation of something familiar, as an animal or person, for children or others to play with; plaything.
2. a thing or matter of
little or no value or importance; a trifle.
3. something that
serves for or as if for diversion, rather than for serious pratical use.
4. a small article of little value but prized as a souvenir or for some other special reason; trinket; knickknack; bauble.
- The bold lettering is stating that the wii is worthless in Square Enix's eyes. Look how well it is doing!
- The italic, underlined words state that anything that acts as a distraction for anyone; to entertain persons. Doesn't the PS3, 360, and the wii, and anything else, do that??
Verbs-
to amuse oneself; play.
[list][*]Look at the second bullet above.
Take all those into the extreme, and he is simply saying, that any form of entertainment, is a toy.